Search Engine Optimization or SEO is a series of processes are carried out systematically in order to increase the volume and quality of traffic requests through the machine searchers to specific websites by utilizing the mechanism of action or the search engine algorithms. The goal of SEO is to place a website on top position, or at least the first page of search results based on certain keywords that are targeted. Logically, a web site which occupies the top position on search results has a better chance to get visitors.
Along with the growing utilization of Internet network as a media business, the need for SEO is also increasing. In the top position of search results will increase the chances of a web-based marketing firm to get new customers. This opportunity is utilized a number of parties to offer search engine optimization services for companies that have a base of business on the internet.
History
According to Danny Sullivan, search engine optimization terms first used on July 26, 1997 by a spam message posted on Usenet. At that time the search engine algorithms is not too complex so easily manipulated.
early version of the search algorithm is based entirely on information provided by the webmaster through the meta tags on their web site html code. Meta tags provide information about the content contained on a web page with a series of keywords (keyword ). Most webmasters do manipulation by writing the keyword that does not match the actual site content, so that search engines locate and rank of those sites. This causes search results to be inaccurate and cause losses to both search engines and Internet users who expect the relevant information and quality.
Larry Page and Sergey Brin, two students doctorate in computer science at Stanford University, tried to overcome these problems by building BackRub, a simple search engine that relies on mathematical calculations to rank web pages. The algorithm, called PageRank, a complex mathematical function is a combination between the calculation of the number of links pointing to a web page with an analysis of the quality of each link.
Based on the working principle of PageRank, in general can be said that the web pages that get high ratings is that many web pages linked to by other web pages. PageRank value will be higher if a web page that led to him also has a high quality. Value a link from high-quality sites like Yahoo! or DMOZ can be valued higher than the combined value of one hundred links from low quality web sites.
BackRub is only a beginning. In 1998 Page and Brin founded Google which is the advanced version of BackRub. In a short time Google's reputation and public trust of Internet users because it succeeded in presenting a quality search results (not manipulated), fast, and relevant. PageRank then be a good standard for other search engines as well as for webmasters who try for the website to obtain PageRank values \u200b\u200bas high as possible so that the highest position in the search results.
international marketing strategy
Business and SEO services to grow rapidly in line with the growth of the web, which led to a site should try harder to address more easily found among the millions of visitors of another site addresses from all over the world who become competitors. The search engine is the main entrance, because Internet users are no longer able to memorize millions of websites, and instead they rely on search results from Google, Yahoo, Bing, and other search engines.
Being at the top or at least the first page of search results for certain subjects to give a double advantage for company marketing via the internet:
- Opportunities prospective customers visiting their web sites become larger. This can lead to increased conversion rates of regular visitors into buyers.
- Located on the first rank search results give a good image and reputation for a site in the eyes of visitors.
Search engines generally do not seek profit directly from organic search results. Operating revenues they gained from the ads displayed on the top or side of the organic search results. Companies are less successfully implement SEO strategies that address site not in the top position in organic search results can still get visitors by advertising on the search engine.
At Google, advertising can be done through Google AdWords. Google AdWords establishes a mechanism to pay per click or pay-per-click, meaning that for every ad clicked by visitors, advertisers will be charged, the amount of which varies depending on the bidding process (bidding ) keywords to be done by the advertiser.
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